Driven by Integrity,
Our Reputation Precedes Us
About Us
Family owned & operated for over two decades.
We are an industry innovator that leverages our competitive advantages to develop undervalued assets and deliver the best possible value to investors. We focus on real estate private equity seeking superior market returns.
Our concentration is investing opportunistically in hospitality, retail & residential assets across all segments and at all levels of capital structure, primarily in New York City.
Core Values
01. Ingenuity
We believe in thinking outside the box & finding pathways to doing deals that otherwise may not be obvious.
02. Determination
03. Collaboration
04. Wisdom
05. Stewardship
Team
Joseph Yunason founded Reda Group in 2004, bringing three decades of entrepreneurial experience from the diamond and gold retail sector, where he owned and operated multiple stores across New York City.
Arriving in the United States from Russia at age 16, he quickly established himself in business before channeling his expertise into real estate development.
His early projects focused on residential condominiums, transforming underutilized properties in the New York area through hands-on mastery of zoning and ground-up construction.
In 2007, Joseph expanded into hospitality with the development of a 99 key Best Western Plus in Brooklyn’s Sunset Park—the first of twelve hotels delivered to date.
Under his leadership, Reda Group has also completed a range of multifamily residential projects and retail developments, with a robust pipeline of hospitality, retail, and residential assets across the greater New York City market.
Jonathan Yunason, son of founder Joseph Yunason, has played an instrumental role at Reda Group for over a decade. Jonathan oversees private equity fundraising, complex financial structuring as well as investor relations—ensuring every deal has the structure and capital it needs to get from idea to opportunity to completed project.
Jonathan brings years of experience and out of the box thinking across multiple areas of real estate such as spotting early emerging trends and neighborhoods, repositioning unique value-add assets, as well as expert knowledge of understanding how to value large undeveloped parcels of land throughout the country.
Jonathan previously served as President of 925 Capital where he invested and managed a portfolio of assets that produced a robust 45% IRR.
Gabi joined the team at Reda Group in 2017. Gabi leads the Reda Group’s acquisition & development team as well as assisting with asset management efforts and oversees all leasing activities.
Gabi began his career as a real estate agent over 15 years ago grinding in the streets of Brooklyn and Manhattan. After finding some success with Manhattan apartment rentals and Brooklyn residential home sales yet still looking for a bigger challenge, he shifted his focus from the residential asset class to the commercial asset class. Gabi spent time at MY Property Group & Asset CRG, intently learning and honing his skills to understand the complexity of NYC zoning laws as well as the art of commercial property acquisitions and development. Gabi holds a Real Estate Broker license and has completed over $65 million in transactions across multiple asset classes.